The African-American Shakespeare Company’s year-end production of CINDERELLA is always a crowd-pleaser. This year, I helped this small community theatre group with the social media promotion of the show over its 11-day run.

Given that the AASC supporter demographics skews older—women over 25 years of age, with a significant percentage of them 35-55 years of age—I focused on Facebook outreach, to solid results: over the previous month’s stats a 20% increase in “likes,” a 20% increase in monthly active users, a 183% increase in fan feedback, and 75% viral activity on opening night.

The posts and a slideshow are below. (And more social media copy coming. Promise.)

Scenes from CINDERELLA 2011

The holiday season is coming! And so is the Dec. 2 opening night of the African American Shakespeare Company’s giddy, glorious annual production of CINDERELLA at the Buriel Clay Theater in SF.

Celebrate the holidays with us this year – get your tickets today!

Quiz: Which fairy tale heroine had the meanest stepmother of all?
• Cinderella
• Snow White

Happy Thanksgiving, everyone! We’re grateful for so much this year: our 17th magical season, a fantastic cast of Cinderella (opening night: Dec 2!), and, of course, our loyal supporters who inspire us to envision the classics with color!

What are YOU thankful for?

Who needs Kate Middleton and Prince William? We have a sweet, soulful Cinderella and a dreamy Prince right here in SF. Grab tickets now for opening night Dec. 2 at the Buriel Clay Theater and experience this timeless fairy tale with a fresh, fun twist: a new setting in the Louisiana bayous!

Only 3 days until the enchantment begins … and only 11 performances! Don’t delay getting tickets to this holiday charmer — claim your seats TODAY!

Quiz: To me, Cinderella is

  • A timeless romance that always makes me smile
  • A bold expose of wicked stepparenting
  • An annual treat for the whole family – can’t wait!

Calling all cool aunts, uncles, and big brothers and sisters: CINDERELLA is THE holiday experience the kids in your life will remember! Buy tickets now and share this treat with someone you love. Only ONE day to opening night…

CINDERELLA OPENS TONIGHT! Sweet romance, hilarious comedy–what more could you ask for? Enjoy this classic with a soulful twist. Only 11 performances so get your tickets now. We’re saving seats for you and your family!

Make a “play”-date to see CINDERELLA! It’s perfect holiday entertainment for the whole family (*and* that special someone in your life). Eight shows over the next two weekends. Tickets are flying out the door so don’t miss out! Click the link to reserve your seats. Can’t wait to see you there!!

LOVE and LAUGHS! Get plenty in your life this weekend — see CINDERELLA! Four performances: tonight, Saturday night, and Sunday matinee and evening. Free parking, too! Click your SHARE button to tell your friends. The more, the merrier!

FREE EVENT SUNDAY! At 2 p.m. on 12/11, stop by for a tiara- and crown-making session! Glitter and glue + children + you = BIG FUN!! And you’ll learn about royal traditions around the world. Then grab tickets for the show at 3 p.m. Seats are still available, but why take chances? Get yours online now! 🙂

FREE TODAY ONLY! Pre-show arts and crafts for kids – tiara- and crown-making at 2 p.m. We supply paper and sparkles, you supply the princesses and princes.Then stay for CINDERELLA. Yes, we have tickets JUST FOR YOU! Free parking, too.

Which TV Cinderella do you remember most?
• Julie Andrews
• Lesley Ann Warren
• Brandy
• Charlayne Woodard

CINDERELLA SOLD OUT SUNDAY! But limited seats are available this FRIDAY and SATURDAY. See this surefire smile-maker – grab your tickets now before they’re all gone! FINAL WEEKEND, FINAL SHOWS until next year.