I’ve had the pleasure of working with truly wonderful colleagues and clients over the years. Their kind endorsements, included below, lead me to believe that I could be doing something right.
Tracy is one of the most thoughtful writers I’ve ever encountered. She brings a surgical precision to her copy recommendations and is unwavering in her dedication to keeping the user’s emotional state front and center while balancing the principles of good UX and maintaining a clear, concise, and conversational tone. The marriage of her (mad) skills and dedication to optimizing each interaction, no matter how small, makes her a force to be reckoned with. You simply won’t find a more user-centric writer with a stronger learning agenda than Tracy.
Former Creative Director
I had the joy of working with Tracy on two distinct projects, one in which she provided a copy strategy for a content-heavy internal website and the other in which she provided UI copy best practices. She brought expertise and a delightful, passionate approach to the text, lifting the quality overall, giving structure and consistency and at the same time respecting the domain expertise of whoever she was interacting with. I’d be most happy to work with Tracy again and I strongly recommend her for any copy-related job, but especially ones where she can contribute with an overall strategy to content and editorial vision. That’s where she shines brightest.
Product Design Manager
Tracy has a knack for teasing out what’s most important to communicate and then crafting the language and style in a way that’s fresh and accessible. Part of what allows her to do this is that she asks great questions about the campaign with a focus on the prospect or customer’s mindset. She’s a great partner who works well with both marketers and designers and her ability to receive and act on feedback helped us quickly get to creative and copy that met campaign objectives and delighted marketers. I highly recommend Tracy and would work with her again in a heartbeat.
Group Marketing Manager
I had the pleasure to work with Tracy on a particular email campaign. We collaborated early in the design process talking about customer empathy. Her valuable knowledge on small business personas played an important role on how we structured the framework of our designs with targeted customer messaging for a better user experience.
I miss working with Tracy. I miss how effortless it was to partner with her to execute on projects (I’m a designer and Tracy was always my go to writer). Tracy always provided different copy options, so as we put design and copy together, we could craft the best customer experience possible. Tracy is extremely agile – turnaround time was always quick, even when she was the only writer on the team and was partnering with 3 or more designers tackling different projects. She is undoubtedly a talented writer, but what also comes with that talent is her ability to connect with people and that is what makes her a valuable player on any team.
Senior Interaction Designer
In this world of hash tags, abbreviations, smiley faces, and acronyms that serve as our means of communication, it is refreshing to work with someone like Tracy who knows, understands, appreciates and actually uses the English language as it was meant to be used.
Tracy worked for me in the capacity of writer/editor at RMA, and her ability to write marketing copy was only surpassed by her superb ability to edit any type of document that was placed before her – brochures, course books, publications, online ads, etc. She just gets it.
When you explain your vision to her, she has a keen way of turning concepts into words and words into promotions. She’s one of the best I’ve ever worked with. I highly recommend her for any writer/editor position.
Former Director of Marketing and Communications, The Risk Management Association
Tracy is a talent and a delight, no doubt! She has a way with words that isn’t easy to describe if you’re not a wordsmith, and she can deliver a colorful story for even the most dry subjects (you know–those that can be a bit hard to write about elegantly).
Tracy understands that voice and tone are an extremely important part of the customer experience (in web marketing and product design). While at Intuit, Tracy has been able to successfully cultivate rich discussions about content strategy and with every piece she writes, she creates new ideas and ways of thinking about our brand, customers, and design.
She is lighthearted with a great sense of humor and makes friends everywhere she goes. Just spend 5 minutes with her and you’ll see.
Principal Designer and UX Manager, Intuit
Tracy Baxter is thoroughly professional– she is quick, accurate and has a wonderful way with words. I have worked with Tracy in a number of different situations where I needed someone to turn around content that helped shape critical messages in a very short time frame. I would highly recommend Tracy for work in the field of public relations, media relations, marketing and communications in general.
Former Special Assistant to the Mayor at City of Oakland, Mayor Jean Quan
Tracy is an extremely talented writer and information specialist who provided guidance as a content specialist for my non-profit organization. Tracy’s editorial contributions and modifications were superb and helped strengthen the copy and visual content of our website. Tracy also utilized her skills as a UX Specialist to make needed improvements to our website layout and formatted the content to better engage users and maximize site visits. Overall, it has been a pleasure to work with Tracy. Her collaborative skills are excellent and I would recommend her highly to any company looking for a strong writer, creative, and technical resource.
Executive Director, Black Girls CODE
Tracy created the content for two newsletters and our website to introduce a new library opening in East Oakland. She succeeded in creating narrative with interviews and photos to inform our members and the general public of this exciting project. Tracy has a wonderful way with words and helped our organization at a critical time. Take a look at the East Oakland Library News pages at http://www.fopl.org.
Manager, Grants & Development, Oakland Public Library
Tracy’s a witty, fluent writer with a flair for the essay form who can also produce good journalism and persuasive promotional materials. Her strong writing skills, solid work ethic, and good people skills made her a major asset to our organization. As a colleague, I appreciated her sense of humor about human and organizational foibles. As a boss, I admired her ability to consistently deliver superlative work.
Former Editor-in-Chief, Sierra magazine, Sierra Club
Tracy Baxter is fantastic! I know her work from the time I spent with her when I was the communications director at the California Labor Federation, AFL-CIO. She produces communications that are clear and to the point. She was always ready to help pitch stories to the press and attend editorial board meetings to promote our work at the Fed. Her persuasive writing is concise, yet lively. Plus, she’s fun to work with. Professional, but relaxed.
I recommend her highly.
Former Director of Communications
Office of Mayor Gavin Newsom, San Francisco
Tracy Baxter approached her job responsibilities conscientiously and quickly acquired a sound working knowledge of the technical aspects of financial services marketing. In the time that I had the pleasure of working with her, she became not only a reliable and productive member of our team, but also a source of constructive suggestions.
Tracy displayed an unusually high degree of professionalism, and would be an asset to any company.
James T. Dempster
Chief Copy Editor
Lincoln Financial Distributors
Tracy is a superbly talented writer. She’s also someone I’d love to have on my team: great sense of humor, quirky tastes and unique perspectives. She’s never satisfied with a cliché and works hard to make the product fresh and interesting.
Child Care Policy Associate at Public Citizens for Children and Youth (PCCY)
Former Campaign Communications Specialist at SEIU Healthcare PA
Tracy Baxter was phenomenal to work with. When I needed backup, she took specialized information and created copy that conveyed our company’s customer service values and highlighted our expertise in microwave radio technology. Whatever the project, from press releases to advertisements, Tracy Baxter created fantastic copy.
Former Communications Manager
Harris Corporation, Microwave Radio Division