User flows (mobile)

Pitching users on a pilot service


We were exploring messaging for a new service allowing families to book a caregiver within hours instead of days, with vetting courtesy of This flow demonstrates how we planned to introduce the service during a family’s regular search for caregivers.


Anticipating that users could be reluctant to switch gears, the messaging seeks to be reassuring and highlight value.

Improving on a form


Long sign up forms are so stiff! We hypothesized that a series of quick questions instead, with the splashes of color the icons provided, would take the friction out of the process for registering for a payments tool. Of course, it was important that the copy smoothly shuttle the user along.


The updated flow resulted in a 91% increase in the visitor-to-prospect conversion rate. Yay, us! Yay, UX!

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