User flows We were exploring introducing a new service to allow care seekers to book a caregiver within hours instead of days. This flow demonstrates how we planned to fork the search and stoke interest and confidence in the new option. Our problem was that our signup experience was a long slog. We hypothesized that a series of quick questions instead of a form would establish trust and interest in our product. It was important that the copy smoothly pilot users along. The updated flow resulted in a 91% increase in the visitor-to-prospect conversion rate. Yay, us! Yay, UX!