It’s a valid truism that people don’t read much online. It’s also true that people will read what they find interesting wherever they find it provided that it’s laid out well and anticipates their questions as they move along. So these emails rely on strong headings, short and colorful body copy, bold type, and bulleted copy to make them as readable and impactful as possible.
Emails
It’s a valid truism that people don’t read much online. It’s also true that people will read what they find interesting wherever they find it provided that it’s laid out well and anticipates their questions as they move along. So these emails rely on strong headings, short and colorful body copy, bold type, and bulleted copy to make them as readable and impactful as possible.
