Putting the product’s best foot forward
A landing page is the first and likely best opportunity for a brand to establish a relationship with users. To be compelling, it must showcase every important facet of a product’s use and usefulness. Quotes, tables, testimonials, videos, awards, and pricing can all be part of a winning mix.
The squint test is a great check to see if the information hierarchy is on target. That is, if you squint at the page and the important details and the relationships between them are clear at each progressively smaller level of focus, things are looking good!