In-app and popup msgs

Adding sparkle where it counts

Context:

While quality UX writing strives to be as unobtrusive as possible, in-app and popup messages have wiggle room to display a bit of personality and color, as they are talking to the user directly.

Note:

Provided the informational need is met, a little jazzy phrasing, a long, rhythmic sentence with a payoff, can offer a welcome pop of delight.

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