A little about me
Writing background
- Journalism
- Internal/external communications
- Copywriting
- Copy editing
- Nonprofits
- Labor communications
- Financial services
- Tech
Certifications
- Copy editing
- Technical writing
- UX writing
UX writing: a new discipline that draws from other disciplines, but…
- Level of interest
- Time to engage
- Reading level
Key difference: It does not call attention to itself
- Restraint
- Economy
- Simplicity
- Empathy
- Transparency
Microcopy
Problem: Robotic copy and chaotic layout at the worst time
Solution: Reduce cognitive load, organize, refine and dial up the voice
Pilot program content design
Problem: Starting a new babysitting service from scratch
Solution: Name product, define value props, draft & disseminate key messages
Results: Mixed–caregivers signed up, seekers did not
Safety Center redesign
Problem: Poorly organized, unclear, and helpful copy
Solution: Transparency
Results: Reputation repair
Enrollment flow reimagined
Problem: Endless (and enraging) enrollment flow
Solution: Give users proof of value asap
Results: Adoption of some language; introduced team to copy centricity
Tracy Baxter 