Portfolio presentation

A little about me

Writing background

  • Journalism
  • Internal/external communications
  • Copywriting
  • Copy editing
  • Nonprofits
  • Labor communications
  • Financial services
  • Tech


  • Copy editing
  • Technical writing
  • UX writing

UX writing: a new discipline that draws from other disciplines, but…

  • Level of interest
  • Time to engage
  • Reading level

Key difference: It does not call attention to itself

  • Restraint
  • Economy
  • Simplicity
  • Empathy
  • Transparency


Problem: Robotic copy and chaotic layout at the worst time

Solution: Reduce cognitive load, organize, refine and dial up the voice

Pilot program content design

Problem: Starting a new babysitting service from scratch

Solution: Name product, define value props, draft & disseminate key messages

Results: Mixed–caregivers signed up, seekers did not

Safety Center redesign

Problem: Poorly organized, unclear, and helpful copy

Solution: Transparency


Results: Reputation repair

Enrollment flow reimagined

Problem: Endless (and enraging) enrollment flow

Solution: Give users proof of value asap

Results: Adoption of some language; introduced team to copy centricity

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