When it comes to member and internal communications, substance counts.
People want straight talk about the issues they care about and a clear sense of how their involvement matters. Promoting a sense of affiliation between individual and institution means digging out the facts and putting them in context while also highlighting the human element.
Nonprofit organizations have a lot of practice in producing this kind of messaging. I think it’s becoming increasingly important for corporations to speak in a human voice, too.
Below are a number of writing samples on people, programs, and policies. First, clips from my days at SIERRA Magazine, the member publication of the Sierra Club. Choose from the links listed here or my selections below.
I’m a huge fan of libraries (no surprise there), so I happily took on this multi-part project: a website (click the East Oakland News link), two newsletters (Fall 2009 and Winter 2010), and photography to raise funds for a new branch library in East Oakland.
Last, here for your reading pleasure we have internal and member articles highlighting:
- Wells Fargo and the elements of international business etiquette
- California unions partnering with the Apollo Alliance to create green jobs
- Labor’s natural role in workforce and economic development
- City parks and the people passionate about their protection
- Community activists who take on utility companies–and win
(And, yes, that’s my photography.)